Yes—this explains how to structure your three Instagram formats:
- Reel: One immediate hook, a short visual message, then a call to action.
- Carousel: One idea divided into swipeable steps—hook, explanation, example, conclusion, call to action.
- Photo: One strong image supported by a caption that carries the story or reflection.
For your brand—Consciousness. Pleasure. Humor.—one topic could become:
Reel hook:
“Consciousness survived death. Apparently, it still has a sense of humor.”
Carousel title:
“Five Things My NDE Taught Me About Being Alive”
Photo caption:
“I traveled beyond the body only to discover that being human is still the strangest part of existence.”
Same voice and subject—three different structures.
Make sense?
Or, unsure 🫥 ?
This completes the formula. Here’s the exact structure to use for your content:
Reel
Hook → 1–2 spoken sentences → CTA
“Consciousness may survive the body—but apparently, it doesn’t surrender its personality. Follow me for intelligent mischief beyond the ordinary.”
Carousel
Hook → promise → 2–3 keyword-rich sentences → CTA
“What does an NDE teach you about living? Swipe to discover three lessons about consciousness, identity, and why being human should not be taken quite so seriously. Save this for your next existential crisis.”
Photo
Hook → 3–5 sentence story → question or CTA
“I died—and returned with fewer rules. My near-death experience changed how I understand consciousness, identity, and the peculiar performance we call life. Now I explore serious mysteries with curiosity, experience, and a little sarcasm. If existence refuses to explain itself properly, I reserve the right to laugh. What experience changed the way you see your life?”
And yes: CTA means call to action—inviting the reader to comment, save, share, follow, swipe, or visit your link.
My Near Death Experience Arts and Thoughts. By Bonnie Jennings 